Liz Kitua is the CEO and Creative Director of Kidosho, and The Kidosho Foundation. Kidosho was born of Liz’s desire to change the narrative of the Kenyan fashion industry, in a way that was significant and sustainable. Having worked in the aviation industry, she made the decision to switch over to her second passion – clothing and design; from the skies, to the catwalk, so to speak.
Kidosho is a fashion label that caters to the elegant and modern woman with a predilection for African print and its deeply personal, rich heritage. The story behind Kidosho itself is deeply personal as well. When Liz left a career in the male-dominated field of aviation, she had no idea that she would end up being at the helm of a global enterprise with a vision that started with her wanting to simply contribute more of her time to a little more freedom, and a little more style.
Liz’s passion for Kenyan fashion translated into living colour is what makes the whole process worth it. Professionally, Kidosho runs like a tight ship led by an efficient – no pun intended – captain. Personally, Liz runs on the drive that cares about the clients, and the team around her. Either way, everything runs straight from the heart.